About Us

For us, it’s all about QUALITY diamonds, real gold and silver jewellery as well as the most popular fashion jewellery and watch brands - all at amazing value you’ll appreciate.

Whether it's an impulse-buy to make you smile, something to remind someone special you're there for them, or something truly breath-taking to celebrate a magical moment, we do much more than sell diamonds, gold, silver and popular fashion and watch brands. We help you create lasting memories with our outstanding personal and professional service.

In 2009, a husband and wife with a passion for jewellery and professional, friendly and outstanding service, set out to deliver the ultimate high street jewellery store and website. Our mission? To ensure that ultimate jewellery buying experience is available at affordable prices is delivered both in store and online  - with a personal touch. With over 65 years combined retail jewellery experience our founders have a wealth of product and supplier knowledge sourcing products from top UK and global manufacturers for many years.

We pride ourselves on our customer experience and outstanding service and we are only a phone call or email away - 7 days a week.

Order to your home or collect in store at a time that is most convenient to you.

Our dedicated and knowledgable team are passionate about our products and service. We care about helping you find exactly what you are looking for and guiding you on your shopping journey with expert advice.

How is it possible to make pieces you’ll love at such great prices? By making savings where we can, then passing them on to our valued customers. We buy and source all our jewellery and diamonds from the worlds leading manufacturers and pass the savings on to you.

We combine century-old craftmanship with modern design techniques and our style choices are always in-tune with latest trends and timeless classics. As preferred stockists we only work with current high street brands and offer the latest watch and jewellery designs as soon as they hit the high street.

We keep costs to a minimum through years of value sourcing as well as our unique and efficient supply chain.

We carefully select the finest quality Gold and Silver which is all subject to our rigorous quality control systems and all hallmarked as required (with a minimum 1-year warranty) - and all our Diamonds are hand selected for the correct blend of brilliance and sparkle (with a 10-year warranty).


Watch brands include BossArmani Exchange, Hugo, Tommy Hilfiger , Olivia Burton , Citizen, Seksy, Accurist and Sekonda. Jewellery brands include Boss ,Tommy Hilfiger, Oilivia Burton , Miss Dee ,Guess , VIP and Charmlinks .

We hope you enjoy our website – happy shopping and we hope to see you again soon. Whatever the occasion Eternity is here to 
help put some sparkle into your day.